Please disregard if it bothers you. Thanks! :)
I started to comment/post on a photo I came across the other night from a behind the scenes shoot with Billabong Asia.. I soon realized that maybe this was discussion material. I understand I might be stirring a pot here, and I'm okay with that. My intentions are not to offend anyone. I just need to get this out. Below is the comment I wrote, but did not send..
"Come on Billabong Asia! Seriously? You are promoting having your ribs showing as sexy? I have studied anatomy enough to know that there should be a healthy amount fat on the body so that your bones aren't showing.. A little disappointed in your ethics here.. think of the thousands of young girls out there that are probably not eating dinner tonight just so they can have a "Billabong body".. not meaning to offend the young woman in the photo.. again just disappointed in what you are promoting as an ideal Billabong girl."
DISCLAIMER: I DO NOT know everything, this is only my opinion!
When I was active duty US Coast Guard, I went to a school to learn about nutrition and what a "healthy" body fat percentage was, so that I could be the person at the unit that members could come to for nutritional guidance. I also learned in Yoga Teacher training about the human skeletal system, muscles, fats, and tissues in the body.. we studied A LOT of anatomy and nutrition. The human skeleton is in the place that it is in our body cavity in such a way that the tissues, muscles, and FATS protect it! The skeleton should not normally be showing through almost paper thin skin. I understand some human bodies have very high metabolism, but that is not an excuse to look malnourished. If anything.. it is an excuse to NOURISH more, treat your body as a temple and give it what it needs to THRIVE!
Just to recap, I personally am disappointed in the choice of model that Billabong Asia, an action sports driven company, has chosen to represent young women. I did look around on Billabong's multiple sites, including Billabong Girls US, and it seems that the Asian brand really stands alone here with the uber skinny gal in their ads. Am I crazy? Am I being too judgmental? Or is it that I care about the young women on our planet and how this ad might turn into their inspiration to "get skinny" and possibly starve themselves to achieve this.
You are one of my favorite brands, truly! But please promote girls who reflect your company and your morals! Healthy, happy, active women!!